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S-GRIT for Customer Loyalty

Gamification at your
beck and call

Discover Fielo's built-in S-GRIT models that enable you to
spur your customers' interest and engagement

Customers Respond

Customers respond to being challenged in different ways at different times. And different customers respond to different challenges. Fielo gives you 5 ways (plus your own!) to do that …

 The S-GRIT
Gamification Models

Each model activates different behavioral drives that get customers engaged

Single-Action

Rewards customers for completing one defined activity, every time they complete it. Ideal for onboarding and quick-win moments.
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CUSTOMER LOYALTY EXAMPLE

‍A customer earns 200 points every time they
write a product review. Each review triggers an automatic reward, encouraging repeat engagement and user-generated content from day one.
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Fixed Goal

Rewards customers for reaching a specific metric. Works well for structured programs where clear targets drive predictable behavior.
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CUSTOMER LOYALTY EXAMPLE

‍A customer earns 1,500 bonus points for spending $500 across any category within a single quarter. Fielo's gamified challenges track progress in real time.
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Race

Introduces competitive urgency: rewards based on the order they complete a goal, powerful when competition motivates.
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CUSTOMER LOYALTY EXAMPLE

‍The first 50 loyalty members to complete a seasonal purchase challenge earn exclusive double-points status for the following month, driving early, concentrated buying activity.
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Performance Improvement

Rewards customers for improving relative to their past performance, not absolute output. Creates inclusive programs for all segments.
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CUSTOMER LOYALTY EXAMPLE

‍A member who increases monthly purchase frequency by 30% earns a tier upgrade and bonus points — regardless of absolute spend level, making the program inclusive for all.
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Top Performers

Ranks and rewards customers relatively. Motivates competitive segments, creating aspirational benchmarks.‍


CUSTOMER LOYALTY EXAMPLE

‍At the end of each quarter, the top 20% of members by total purchases earn VIP status with exclusive early access to new products and premium rewards.
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Custom Models

Defines bespoke rewards, like front-loaded incentives or dynamic targets that increase
as achieved.
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ADAPTIVE STRATEGY
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‍Front-load points in early weeks to generate momentum, then adjust targets to maintain engagement throughout the program lifecycle.
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 Precision Through Measurement

Each of the 5 gamification models can be combined with 3 distinct measurement methods, creating a rich matrix of incentive configurations. Align your program precisely with the business outcomes that matter most.

What S-GRIT Gives You
(and Your Customers)

Personalized Engagement

Tailor models to distinct customer segments and motivations, speaking directly to what drives them.
Measurable Results

Predict behavioral outcomes with each model. Track success and optimize instantly via built-in analytics.
Personalized Engagement

Tailor models to distinct customer segments and motivations, speaking directly to what drives them.
True Gamification

Turn loyalty into an engaging game, not a transaction. Rewards feel earned, keeping customers hooked.
Continuous Evolution

Adapt models, targets, and rewards dynamically as behavior shifts—no program rebuild required.
Fast Deployment

Launch in days, not months. S-GRIT comes embedded in Fielo’s no-code platform.
Inclusive by Design

Reward growth equally. Performance Improvement models let small spenders win just like big spenders.

Ready to build loyalty that engages?

S-GRIT is exclusively embedded in Fielo's Customer Loyalty suite. See how it powers programs that customers actually care about.
Book a demo