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Customer Loyalty

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Loyalty is not an end goal, it’s an ongoing process

Fielo’s Customer Loyalty platform helps brands build lasting relationships with the people who buy from them—from the first blueprint to structured programs that reward the behaviors that matter: repeat purchases, referrals, product engagement, and brand advocacy. From tiered rewards to gamified challenges, every element lives on a single platform built to scale with your customer base.
Learning Hub Performance Analytics

 Three products.

 Endless possibilities

One customer loyalty platform to run any customer loyalty program, three connected products, and endless ways to build stronger customer relationships.
Loyalty Management
Define a business goal and Fielo's AI-powered loyalty management software will present a full program structure.
Explore Loyalty Management
Communications Engine
Unify multi-channel messaging with AI personalization to skyrocket engagement.
Explore Communications Engine
Learning Hub
Teach customers about your products and reward their interactions.
Explore Learning Hub

The art

of the possible

From luxury hotels to global healthcare, see how brands run a customer loyalty program that turns every customer interaction into lasting loyalty.
Health & Nutrition Learning
A global healthcare company wanted to engage pregnant women and mothers through educational content in Mexico, Colombia, and Peru.
The Solution
We implemented a program incentivizing registration and expert content consumption, plus purchase behavior analysis and surveys.
600% growth
program licenses
Expanded to
9 countries
Hospitality Loyalty Delights
A global luxury hotel group in India wanted a loyalty engine flexible enough to support personalized benefits and evolving program rules.
The Solution
We implemented a surprise-and-delight program, allowing members to receive tailored experiences based on their status.
Cosmetics Retail Group
A major beauty retailer in Brazil needed to automate an existing loyalty program.
The Solution
We implemented an automated digital system designed to scale engagement across the brand's large customer base.
Successful
program launch
Expanded to
additional brands
Transportation Company Engagement
One of the largest passenger transportation companies in Mexico needed to modernize an existing loyalty program.
The Solution
We automated the loyalty mechanics, allowing passengers to earn points based on distance traveled and redeem them for free trips.
News & Media Publisher
The major media company in Brazil wanted to scale its digital engagement platform and improve relationships with readers.
The Solution
We developed a points-based loyalty program rewarding interactions, including subscriptions, comments, surveys and engagement with digital content.
Reduced
reader churn
93%
app usage
Railway Passengers Program
A major French rail operator wanted to attract younger passengers and encourage them to adopt an unlimited travel card.
The Solution
We implemented an engagement program designed to increase adoption, improve customer satisfaction and reduce churn, while leveraging their investment in a major digital platform.
News Loyalty Approach
An Arab world’s leading financial news portal wanted a centralized way to engage its customers.
The Solution
A comprehensive strategy incentivizing readers for registration, comments on posts/articles, newsletter subscriptions, surveys, and more.
Quick Service Restaurant Chain
Global fast-food chain sought deeper consumer engagement via a loyalty program in the Brazilian market.
The Solution
Our platform enabled the client to create interactions alongside the consumer's purchase journey (seasonal and recurring challenges), leading to personalization, engagement and growth in sales.
12M
members
$153M
eligible sales
Oil & Gas Distributor
Colombia’s largest fuel distributor aimed to grow loyal customers 5 times
over 4 years.
The Solution
We launched a gamified, segmented loyalty program with ongoing promotions in just 4 months. It incentivized transactions across gas stations via tailored rewards.
+2%
market share
3M+
members
Retail Supermarket Chain
A major supermarket chain in Uruguay needed to automate its manual
points program.
The Solution
Our platform automated points management, enabling a multi-tier program that incentivized purchases and redemptions across the full loyalty cycle.
127K
members
$1000
members purchase
Apparel Retail Hub
A clothing retailer operating in Australia, New Zealand and South Africa
needed to manage 4 different brand programs and POVs.
The Solution
During a digital transformation uniting IT, CRM, and Marketing teams, we delivered a single platform for all 4 programs with seamless online/in-store connectivity.
+2%
market share
$5M
sales impact
Luxury Car Owners Rewards
A luxury global auto brand wanted to reward their Beijing (China) B2C
store shoppers.​
The Solution
We created a member portal for points tracking and redemptions for all customers, allowing them to redeem products in the brand's special store.
​Successful
rollout

TRUSTED BY LEADING BRANDS WORLDWIDE

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Country Road GroupThe Paak logoThe Paak logoThe Paak logoThe Paak logoThe Paak logo

 Built for scale.

 Proven results

A customer loyalty platform trusted by the world's leading brands to run every kind of customer loyalty program at scale.
The platform powering loyalty programs for the world's leading brands.

13

Years of product development

100+

Satisfied customers

32M

Program members globally

5B

Dollars transacted

Benefits of Fielo's Customer Loyalty Platform

Fielo's customer loyalty platform gives brands one place to design programs, engage members, and reward learning, all guided by an AI Loyalty Copilot.

70% faster

program design

AI-assisted design reduces traditional design cycles from months to days. Fielo's customer loyalty program software recommends a full program structure from a single business goal, so design starts from a working draft.
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Real-time

behavior tracking

Monitor member actions and optimize loyalty programs in real time with AI-powered insights. Fielo's customer loyalty software recommends program adjustments as member behavior shifts, so the program stays tuned to how members actually engage.

Launch in days,

not months

Fielo's loyalty program software takes you from concept to a live program in as little as 15 days. The Loyalty Copilot configures a new customer loyalty program through conversational prompts, so program managers ship without engineering support.
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Proven

ROI impact

Track dollar-for-dollar attribution from loyalty activities to revenue outcomes. Fielo's customer loyalty program software links each reward to member spend, so you can measure return, not just engagement.
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Enterprise grade

security

Tier-1 cloud infrastructure and security compliant with ISO 27001 and SOC 2. Fielo's platform runs an enterprise customer loyalty program on infrastructure that protects member data as membership scales into the millions.

20+ countries

deployed

Multi-language support and localization for global loyalty programs. Fielo's loyalty program software runs one program across many markets, adapting language and reward mechanics per region.
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Your customer data,
‍protected by design

A loyalty program only works if customers trust you with their information. Fielo is built with data protection at its core—from encrypted data handling to strict access controls—so customer information is never an afterthought.

Our practices align with global data protection regulations, including the GDPR, and are detailed in our Privacy Policy. The result: a program that builds trust with customers instead of putting it at risk.
Learning Hub Performance Analytics
Fielo Loyalty Copilot

Prompt your vision

Co-create and manage your loyalty program with Fielo Loyalty Copilot.
Most loyalty management software treats AI as a marketing checkbox. Fielo Loyalty Copilot is different, it's the engine. It learns your business, recommends proven structures, predicts churn before it happens, and catches fraud in real time.
Conversational Loyalty Blueprint Creator
AI-recommended programs, rules & segments
Continuous optimization engine
Predictive analytics & churn prevention
Fielo Loyalty Copilot screenshot

Frequently asked questions

Everything you need to know about choosing customer loyalty
software and running a program that actually works.
What is a customer loyalty management platform?
A customer loyalty management platform is a tool for designing, managing, and analyzing loyalty programs, helping businesses increase customer engagement by offering rewards, discounts, and incentives to retain and attract customers.

Fielo goes beyond that. As an AI-native platform, it acts as a Loyalty Copilot, helping companies build, manage, and optimize loyalty programs with speed and intelligence.
How can I create and configure a loyalty program (points, tiers, rewards)?
A robust platform will let you set program rules, tiers, and rewards through an admin dashboard. Just define how customers earn points, set tier thresholds, and choose available rewards according to your business goals.

With Fielo, from the first login, the Loyalty Copilot learns about your business and tailors insights and suggestions to your industry and goals. The AI guides users by recommending proven models, complete with ideal structures, rules, and rewards
Can I run multiple loyalty programs at once?
Yes, modern loyalty platforms let businesses launch and manage more than one customer loyalty program at the same time, each customizable for different customer segments or objectives. Our flexible Fielo platform lets you design and manage virtually any type of program.
How do customers earn points, and what actions trigger point accrual?
Customers typically earn points by completing actions like purchases, referrals, social media engagement, or reaching milestones defined by the program’s rules.

With Fielo, you simply define a business goal, and your Loyalty Copilot will recommend a complete, pre-filled program structure to achieve it. This allows you to launch customized campaigns aligned with your customers' interests and your brand objectives.
Can I define and customize earning rules (e.g., by segment, spend, behavior)?
An efficient system supports custom earning rules, letting you assign points based on spending, customer tier, specific behaviors, or even segment-specific actions.

With the Fielo platform, you have the autonomy to create rules that best serve your business objectives, but always with suggestions from the Loyalty Copilot to optimize the program.
How do I redeem points and set up redemption rules?
Program administrators can configure redemption thresholds, set eligible rewards, and define when and how customers can exchange points for chosen benefits.

With the Fielo platform, you have the autonomy to create rules that best serve your business objectives, but always with suggestions from the Loyalty Copilot to optimize the program.
Do loyalty points expire?
Most loyalty programs let you set expiration rules for points, such as after a set period of inactivity, or within a fixed timeframe, based on your business policy.

With the Fielo platform, you have the autonomy to create rules that best serve your business objectives, but always with suggestions from the Loyalty Copilot to optimize the program.
Can I manually add or remove points from a customer’s balance?
Yes, administrators can adjust customer point balances manually - for example, to resolve disputes or reward special actions - through the program dashboard.
Is there a way to export transaction history or points expiration data?
Fielo platform typically supports exports of customer activity, transaction records, and points data for analysis or regulatory compliance.
What types of rewards can I offer (discounts, gift cards, experiential rewards)?
With the Fielo platform, you can offer a range of rewards such as discounts, free products, digital gift cards, exclusive experiences, early access, or tailored perks based on customer preferences.
What features should I look for in a loyalty program platform?
Look for a platform that covers the full lifecycle of a program, not just points tracking. That
means flexible program design (points, tiers, paid/VIP programs, cashback, gamified, or
recognition models), configurable earning and redemption rules by segment or behavior, real-
time behavior tracking, and dashboards that tie member activity directly to revenue. Enterprise-
grade security (look for ISO 27001 and SOC 2 compliance) and multi-country, multi-language
support matter too if you plan to scale the program across markets.
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Increasingly, the differentiator is speed and intelligence rather than just features on a checklist.
AI-assisted design can turn a single business goal into a full program blueprint, cutting design
time from months to days, while predictive analytics help catch churn and fraud before they hurt
the program. Know more about it here.
Can loyalty apps increase customer retention effectively?
That depends on a few factors: the company's overall strategy, its target audience, and which behaviors the program actually incentivizes. An app is just a channel — it delivers the experience, but it doesn't create loyalty on its own. A well-designed program built around meaningful rewards and personalization can absolutely lift retention, while a poorly designed one, however good the app, won't move the needle.
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That said, mobile does play an outsized role in whether members stay engaged. In fashion retail, for instance, apps have been shown to drive the majority of e-commerce sales for some loyalty programs, with app-using members growing loyalty faster than others. The lesson is that the app should be the delivery layer for a strategy grounded in real incentives — points, tiers, personalization, gamified challenges — not a substitute for one. Get the strategy right first, and the app becomes a powerful retention lever rather than just a digital punch card.
What are some successful examples of B2B loyalty schemes?
Business-to-business (B2B) loyalty programs tend to look less like a retail punch card and more like a full incentive ecosystem, since the goal is usually to drive volume, share-of-wallet, and behaviors across a distribution network, not just repeat purchases. Common models include points-based programs where distributors or contractors earn currency for purchases and behaviors, tiered programs that reward larger or more strategic partners with escalating benefits, and gamified programs that use challenges and leaderboards to keep partner sales reps engaged between major campaigns.
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Real-world examples show the range: a global steel distributor built a program combining points accelerators for every purchase with personalized missions unlocking benefits for both sellers and customers, while an agrochemical and seed producer ran a Salesforce-native program supporting multi-behavior incentives across regions, generating a meaningful lift in share of wallet and incremental revenue. What these have in common is flexibility — the ability to run points, tiers, and gamified mechanics side by side, tailored to different partner segments within the same platform.

Ready to build AI-native loyalty?

Talk to a Fielo expert and see how our Customer Loyalty Suite can transform your engagement strategy and drive measurable revenue growth.
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