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Customer Advocacy

With Fielo, you have customer advocacy by design

Turn your customers into brand ambassadors by rewarding engagement, referrals, and other key behaviors.

Why customer advocacy matters

Customers trust other customers more than they trust ads. According to a Harvard Business Review analysis of more than 10 million consumers, referrals make up only 20% of new customers but drive 72% of the profits they generate. Yet most brands have no structured way to find, mobilize, or reward the customers willing to make that recommendation.
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Fielo's Customer Advocacy solution fixes that by helping you identify your most loyal customers and turn them into active advocates.Instead of hoping loyal customers speak up, you give them an easy, incentivized way to do it.
Learning Hub Performance Analytics

Unlock word-of-mouth at scale with a smart strategy

At the intersection of behavioral economics and technology, our customer advocacy software triggers word-of-mouth, social likes, and reviews.
Customer Advocacy

Easy program creation

Set up rewards programs quickly with intuitive customer advocacy tools and step-by-step guidance.

Fielo's customer advocacy platform turns a single business goal into a recommended program structure, guided by the Loyalty Copilot.
Create multiple programs tailored to brands, regions, and divisions
Define rules for advocacy activities like referrals, reviews, and social shares
Adapt programs post-launch for ongoing optimization
Customer Advocacy Program creation

Flexible rewards

Motivate customers with diverse incentives, from gift cards to custom perks.

Fielo's customer advocacy software connects rewards to points, tiers, and offers from your broader loyalty program, so advocates earn from one wallet.
Build engagement tiers to encourage repeat advocacy
Reward key behaviors such as referrals, content sharing, and surveys
Align rewards with customer interests for higher participation
Customer Advocacy rewards

Multi-channel outreach

Reach customers via email, WhatsApp, SMS, and more.

Every interaction tracks back to one member profile, so cross-channel activity feeds a single advocate view.
Leverage AI for personalized messages that boost engagement
Track activities automatically across channels
Incentivize word-of-mouth, social posts, and peer recommendations
Customer Advocacy channels

Frequently asked questions

What is customer advocacy and why is it important?
Customer advocacy is when satisfied customers actively promote your brand to others. A customer advocacy platform helps businesses systematize this by rewarding referrals, reviews, and social shares, boosting sales and brand reputation through credible, peer-driven recommendations.
How does the advocacy program identify potential advocates?
Advocacy programs identify advocates by tracking positive engagement, purchase history, feedback, and social channel activity, focusing on customers who show loyalty and enthusiasm for your brand.
What activities or behaviors can customers be rewarded for (referrals, reviews etc.)?
Customers can be rewarded for referrals, writing reviews, sharing social posts, participating in surveys, completing training, and other behaviors you find to be relevant to help promote your brand.
How do advocates earn rewards or points?
Advocates earn rewards or points through defined program rules for specific activities, such as completing referrals or sharing approved content, with automatic tracking and instant recognition.
What reporting and analytics are available to track advocate performance?
Fielo's customer advocacy software provides real-time data on advocate activity, campaign results, and ROI, making it easy to monitor performance and optimize strategies.
How is customer data secured in the advocacy platform?
Fielo secures customer data using best practices, including encryption, privacy policies, and compliance with major standards to protect personally identifiable information.
What types of rewards can be offered to advocates?
Rewards may include gift cards, discounts, exclusive access, prepaid cards, special products, experiences, or custom perks that align with customer interests.
Can I change advocacy program rules after launch?
Fielo lets you change advocacy program rules post-launch, allowing you to adapt scoring, activities, and rewards as needed.
How do I measure the ROI of my customer advocacy program?
ROI is typically measured using analytics dashboards that track advocate-driven conversions, referrals, engagement rates, and revenue directly attributed to the program.
What support do you provide to help design and grow the advocacy program?
Fielo offers step-by-step wizards, expert guidance, multi-channel communication tools, and ongoing support to help you configure, launch, and expand your advocacy initiatives.

Ready to spark
exciting word-of-mouth?

Talk to a Fielo expert and see how our customer advocacy software can transform satisfied customers into brand ambassadors.
Contact us