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Sales Promotion

Engage your customers and boost short-term revenue effortlessly

Fielo's no-code tools let you spin up promotions for loyalty programs or
standalone campaigns anytime.

Launch drag-and-drop campaigns that ignite immediate demand and sales

Use discounts, coupons, contests, and more, capturing your customers' attention and keeping your brand on the loop.

Types of promotions

Run discounts, coupons, contests, and bundles across loyalty programs or standalone campaigns.
Support discounts, coupons, samples, contests, and bundles
Works across multi-programs or standalone campaigns outside the loyalty program
Flexible for new product launches or inventory clearance
Promotion Types

Promotion library

Launch faster with pre-built templates for flash sales, contests, and seasonal campaigns.
Access pre-built templates for flash sales, and contests
Customize proven campaigns with your branding instantly
Clone and A/B test for rapid optimization
Promotion Library

Drag-and-drop builder

Create and automate promotions in minutes with intuitive no-code tools and targeting.
No-code setup accelerates promo creation in minutes
Intuitive interface for rules, targeting, and rewards
Automate distribution across email, SMS, and portals
Sales Promotion Builder

Analytics & insights

Track redemptions, sales lift, and ROI in real-time to optimize campaign performance.
Command center tracks redemptions, sales lift, and ROI
Real-time dashboards reveal campaign performance
Drill-downs uncover customer behavior and optimization opportunities
Sales Promotion Analytics

Frequently asked questions

What is sales promotion software?
Sales promotion software runs limited-time offers like discounts, coupons, contests, and bundles. It handles rules, targeting, distribution, and redemption tracking without developer involvement.
What should sales promotion software be able to do?
Good sales promotion software will:
1. Support multiple promo types (discounts, coupons, contests, bundles, samples).
2. Segment eligibility by customer tier, purchase history, or location.
3. Automate distribution across email, SMS, and portals.
4. Track redemptions and sales lift in real time.
How does a loyalty program sales promotion work?
A loyalty program sales promotion layers a limited-time offer on your rewards program. Members earn double points, receive exclusive coupons, or get first access to contests, driving short-term revenue without diluting loyalty economics.
What is promotion management software?
Promotion management software controls the full campaign lifecycle: creation, approval, targeting, distribution, redemption tracking, and post-campaign analysis.
What is the difference between a loyalty program and sales promotion software?
Loyalty programs build long-term relationships with points, tiers, and ongoing rewards. Sales promotion software runs short-term campaigns to hit specific goals. Most brands use both together.
How do we target the right customers for a promotion?
Segment by tier, purchase frequency, and last-active date. Match promo types to segments: dormant customers get win-back offers, top tiers get early access, casual buyers get bundle discounts.
How do we measure promotion success?
Track redemption rate per campaign and incremental sales lift versus a control group. Promotions driving 15% lift or more on the target segment are usually keepers.
How do we prevent promotions from cannibalizing full-price sales?
Target promotions at customers unlikely to buy at full price (dormant, new, price-sensitive). Cap discount frequency for repeat buyers. Watch full-price trends alongside promo revenue to spot cannibalization early.
What promotion types work best for loyalty programs?
Points multipliers for regular members, exclusive access for top tiers, contests across segments. Time-limited offers create urgency; bundle discounts move slow inventory.
What does promotion management software cost?
Pricing for promotion management software depends on promo volume, integrations, and how many programs you run. Contact Fielo for scoped pricing based on your campaign cadence and member base.

Ready to boost sales with
instant promotions?

Talk to a Fielo expert and see how Sales Promotions can upgrade your program and increase engagement.
Contact us