Fielo's ecommerce loyalty platform delivers instant, personalized rewards to B2B business customers, turning transactions into lasting loyalty.
From first online order to preferred supplier: loyalty built into your B2B storefront
Engage business customers with tiered perks, real-time incentives, and multi-channel outreach that drives basket size and retention - the foundation of a high-performing ecommerce loyalty rewards program.
B2B commerce platform integration
Connect your B2B ecommerce loyalty program to Salesforce Commerce Cloud, your B2B storefront, and existing CRM/ERP systems. Fielo's B2B commerce loyalty platform plugs into the ordering workflows your buyers and sales teams already use.
Sync B2B account hierarchies, negotiated pricing tiers, and order history from your commerce platform without disrupting existing workflows
Preconfigured B2B ecommerce loyalty templates for wholesale portals, dealer storefronts, and distributor ordering systems — deploy without dev resources
Map loyalty earning rules to your B2B catalog structure — by SKU, product category, order value, or buying group
Commerce-driven rebates & reorder incentives
Structure incentives around how B2B buyers actually order online — volume commitments, contract-based reorders, SKU-specific targets, and quarterly rebate thresholds on your B2B commerce platform.
Automate volume-based rebates and reorder bonuses tied to quarterly purchase targets on your B2B storefront
Build account-level tiers (Silver, Gold, Platinum) based on cumulative online order value, product mix, or catalog coverage
Reward buyers for non-purchase commerce actions: product catalog views, sample requests, training completions, and new SKU adoption via the portal
B2B buyer portal & commerce engagement
Give B2B buyers a self-service loyalty portal integrated with your ecommerce storefront — where they track points, claim rebates, view tier status, and reorder rewarded products, all within the same commerce experience.
Embedded loyalty widgets on your B2B storefront — buyers see points balance, tier progress, and available rewards as they browse and order
Automated reorder reminders, expiring-reward alerts, and new product notifications via email, WhatsApp, and SMS — triggered by B2B purchase cycles, not consumer browsing patterns
Integrate with Fielo's Learning Management System to reward product knowledge — buyers who complete training earn bonus points redeemable on their next B2B order
Customer success
"Thank you, Fielo, I must say that was the best implementation of software yet in my career! Very well done and Thank you!"
Pantero's Director of Operations
Frequently asked questions
What is a B2B ecommerce loyalty platform?
A B2B ecommerce loyalty platform rewards your business accounts for repeat orders and engagement with your brand, driving reorders, increasing order value, and strengthening long-term retention of your business customers through points, tiers, and account-level personalized incentives.
Why do B2B companies need a loyalty program on their commerce platform?
A well-designed B2B loyalty program: 1. Reduces account acquisition costs by driving repeat orders from your existing customers. 2. Increases average order value. 3. Reduces cart abandonment on your B2B purchasing portal. 4. Generates first-party data on each account's buying behavior, to personalize the business relationship.
What types of rewards can I offer my business customers?
B2B ecommerce loyalty program software supports points, cashback, tier upgrades, gift cards, free shipping, exclusive early access, account-anniversary perks, and business referral bonuses, tailored to your merchandising strategy and each customer's purchasing goals.
Which ecommerce platforms does it integrate with?
A modern B2B ecommerce loyalty platform integrates natively with Salesforce Commerce Cloud, Shopify, Magento, WooCommerce, BigCommerce, and other leading B2B commerce platforms through APIs and prebuilt connectors.
Can I customize the loyalty program for my brand?
Yes. B2B ecommerce loyalty program software lets you configure earning rules, reward types, tier thresholds, and program branding without code, so your sales and channel teams can launch and iterate independently.
How does the loyalty program work across channels?
Buyers within your business accounts earn and redeem points across web, mobile app, email, WhatsApp, SMS, and in-store or counter touchpoints. A single account profile keeps balances and preferences consistent across every channel.
Should I use tiers, points, or both?
Points work well for driving order frequency, while tiers work well for driving spend per order. The most successful B2B ecommerce programs combine both: points for every order, and tiers based on the account's annual purchase volume.
How does account-level loyalty work for organizations with multiple buyers?
B2B ecommerce loyalty rewards your accounts for repeat orders, SKU-specific purchases, and account-level milestones. Program rules can be adapted for account managers, buying groups, and multi-tier approval organizations, so every buyer within the same account contributes to the same loyalty progress.
How do I measure the ROI of a B2B ecommerce loyalty program?
Track revenue from enrolled accounts versus non-enrolled ones, repeat order rate, average order value (AOV), cart abandonment rate on your B2B portal, and lifetime value per account. Your dashboards should connect loyalty activity directly to revenue outcomes.
How much does a B2B ecommerce loyalty platform cost?
B2B ecommerce loyalty platform pricing depends on the number of business accounts, integration needs, reward types, and program complexity. Contact Fielo for custom pricing based on your commerce program's needs.
Ready to add loyalty to your B2B ecommerce experience?
Talk to a Fielo expert and see how our B2B ecommerce loyalty platform helps manufacturers and brands turn online B2B orders into lasting buyer relationships and growing channel revenue.
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