Envie mensagens relevantes e personalizadas por IA que impulsionam aberturas, cliques e engajamento.
Construtor visual de e-mails
Crie e-mails interessantes e responsivos com um editor drag-and-drop.
Pré-visualizações exatas para resultados instantâneos
Modelos vibrantes otimizados para programas de fidelidade e performance
Fácil personalização de branding e conteúdos específicos para o cliente
Entrega multicanal
Alcance públicos com fluidez em seus canais preferidos.
Suporta e-mail, SMS, WhatsApp e integrações sociais
Agendamento automatizado e gestão de campanhas multicanais
Rastreamento de entregas em tempo real para otimizar o tempo
Personalização de IA
Crie mensagens usando personalização com suporte de IA e dados de comportamento do cliente.
Deixe a IA gerar mensagens hiper-relevantes automaticamente
Customização de conteúdo com base em comportamento para maior engajamento
Personalização dinâmica usando dados de clientes e parceiros
Análise de desempenho
Dashboards do centro de comando de comunicações acompanham KPIs como aberturas, cliques, compartilhamentos sociais e impacto na receita.
Porque as marcas escolhem Fielo Communications Engine
Reduz o esforço manual através da automação por IA e construtores visuais.
Aumenta o ROI do programa através de rastreamento e otimização precisos.
Permite aos clientes territorializar conteúdo para maior relevância.
Aumenta o engajamento com mensagens personalizadas e multicanais em escala
Frequently asked questions
What are loyalty program communications?
Loyalty program communications are the messages that keep members active in a rewards program: welcome flows, points updates, tier changes, birthday offers, and campaign nudges
What features should a loyalty program communications platform have?
A strong loyalty program communications platform will: 1. Support email, SMS, WhatsApp, and social from one workflow. 2. Trigger messages on member behavior (points earned, tier reached). 3. Personalize content using loyalty data (tier, points, category preference). 4. Track opens, clicks, and revenue attributable to each message.
How is a customer engagement platform different from a marketing automation tool?
A customer engagement platform manages ongoing member relationships across the full lifecycle. Marketing automation focuses on nurturing prospects toward conversion. Different jobs, different metrics.
Can customer engagement software connect to our CRM and loyalty platform?
Yes. Customer engagement software integrates with Salesforce, HubSpot, and most loyalty platforms via native connectors or APIs.
What channels should loyalty program communications use?
For loyalty program communications, email and SMS are the baseline. WhatsApp works well in Latin America, India, and Southeast Asia; push notifications matter with an app.
How should loyalty programs personalize messages effectively?
Segment members by tier, spend behavior, and last-active date. Swap subject lines, images, and offers per segment. AI automates copy variations for A/B testing at scale.
What metrics matter the most for loyalty program messaging?
Track open rate at the message level, redemption rate at the campaign level, and revenue per active member at the program level.
How do we improve email deliverability for loyalty programs?
Warm up sending domains gradually, authenticate with SPF, DKIM, and DMARC, prune inactive subscribers monthly, and follow local anti-spam laws.
What is the best time to send loyalty program messages?
Transactional messages send immediately. Promotional emails often perform best Tuesday and Thursday mornings; SMS around lunch and early evening. Test with your segments to find your peaks.
What does customer engagement software cost?
Pricing for customer engagement software depends on active member count, message volume, and channels used. Contact Fielo for scoped pricing based on your loyalty program size.
Pronto para automatizar comunicações relevantes e precisas?
Fale com um especialista e descubra como nosso Communications Engine pode chegar até seus clientes em qualquer lugar.
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