Time to recharge: using customer behaviors to energize loyalty

Today, over half of all companies in the U.S. employ a customer loyalty program. In fact, according to Forrester, over 70 percent of adult digital consumers belong to at least one loyalty program.

Yet, it has become increasingly difficult for businesses to actually engender the loyalty they’re seeking. Why? Because businesses are building disconnects into their customer loyalty programs without even realizing it.

If you have a customer loyalty program that is not yielding the desired results, it is probably because you are not being customer-centric.

Reasons your program is isn't working:

  1. - Your program is one dimensional
  2. - Your program is unengaging
  3. - It isn't flexible With Fielo, you can revert all of that and truly engage your customers the right way, recognizing their complex customer journey and giving them a reason to stick with you instead of the competitor

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