Our mission

Fielo is loyalty made simple. With Fielo’s Salesforce-native Loyalty and Incentives Platform, any company can transform its loyalty and incentives programs into a powerful competitive advantage.

You’re in good company

Sanjay Agarwal

Founder & CEO

Brad Baumann


Sid Chaudhary

VP Products

Husseni Rasiwala-Yali

VP Sales

Lindesay Brown

VP Customer Success

Tim Harmon

VP Product Marketing

Emilio Reverberi

Chief Financial Officer

Our history

In 2012, two Salesforce-savvy business professionals created the first Incentive Automation platform of its kind – based on a native Salesforce architecture – and dubbed it Fielo. Since then, Fielo, in conjunction with its customers, has evolved its technology to offer a robust end-to-end Incentive Automation platform to guide channels’ and customers’ behavior and inspire their loyalty.

10000 Highway 55
Minneapolis, MN 55441

Rua Visconde de Piraja 66 
Rio de Janeiro, RJ 22410-000