Partner programs are losing momentum

There’s been an explosion in partner types—including new types of stakeholders that influence deals—that don’t fit into a one-size-fits-all model.

Partners are exploring new business models, hunting for competitive advantage, and always trying to improve. As they shed their training wheels, they want more say in how to take solutions to market and better tools to support them in doing so. These changes signal the end of top-down, transactional relationships. Partners no longer need to ask ‘How high?’ when brands say ‘Sell.’ 

Partners are exploring new business models, hunting for competitive advantage, and always trying to improve. As they shed their training wheels, they want more say in how to take solutions to market and better tools to support them in doing so.

As the old ecosystems fracture and partners have more needs and choices, partner programs need to grow up—or miss out.

Breaking the cycle of signing new partners, only to see them unengaged and underperforming, requires a new mindset.

You can’t just demand data and forecasts. You have to woo your partners—all of them, not just your top tier—and help them succeed and grow.

It’s about equipping them to learn, market and deliver solutions. It’s making it easy for them to do what they do best—sell—while protecting and advancing your brand.

But it’s not just about motivating partners to do the right things—you also have to enable them with tools and experience that makes it easy to do those things.

Behavioral Performance Acceleration weaves together personalized incentives, training, marketing assets and guidance in an engaging experience.

One that’s personalized to accelerate your partners’ success in their specific conditions, like market segment and business model.

Your partners succeed when they can:

  • Learn your products and services quickly
  • Understand how your solutions deliver value to customers
  • See how your value fits with theirs and communicate it effectively
  • Know the best plays for their business model: higher-profit areas, sweet-spot sales
  • Find and follow best practices Customize marketing assets for their market
  • Customize marketing assets for their market

In an era of hyper-personalization, one-size-fits-all programs stand in the way of Behavioral Performance Acceleration.

Your partners are incredibly diverse, and they need different things from you. Different guidance, marketing assets and learning paths.

And you need different things from them. Most brands are managing their partnerships with a patchwork of spreadsheets and tools—and in many cases, sheer grit.

And that’s our reason for being.

It’s just not possible to build a personalized behavioral journey using manual labor and disjointed tech.

In the new world, when partners act like consumers, how you sell is at least as important as what you sell.

Consider this a wake-up call to remove the friction from your partners’ experience.

Behavioral Performance Acceleration is the modern way to grow partnership dividends. But it has to be.

rewarding for your partners

easy to manage

scalable

The brands that figure it out, win: stronger relationships, smarter partners, more sales and growth.
 

Galvanize your partners

For partners

For employees

For customers

Fielo

Working with Salesforce

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