FAQ: Customer Loyalty Management

What is a customer loyalty management platform?

A customer loyalty management platform is a tool for designing, managing, and analyzing loyalty programs, helping businesses increase customer engagement by offering rewards, discounts, and incentives to retain and attract customers.

Fielo goes beyond that. As an AI-native loyalty platform, it acts as a personal Loyalty Strategist, helping companies build, manage, and optimize loyalty programs with speed and intelligence.

How can I create and configure a loyalty program (points, tiers, rewards)?

A robust platform will let you set program rules, tiers, and rewards through an admin dashboard. Just define how customers earn points, set tier thresholds, and choose available rewards according to your business goals.

With Fielo, from the first login, the Loyalty Strategist learns about your business and tailors insights and suggestions to your industry and goals. The AI guides users by recommending proven models, complete with ideal structures, rules, and rewards.

Can I run multiple loyalty programs at once?

Yes, modern loyalty platforms allow businesses to launch and manage multiple programs at the same time, each customizable for different customer segments or objectives.

Our flexible Fielo platform lets you design and manage virtually any type of program. This includes points-based systems, aspirational tiers, gamification, and personalized, criteria-based segmentation.

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Program participation

Reward partners to complete the registration process and make sure they agree with your Terms & Conditions

Take training

Reward partners for completing training courses.

Close deals

Reward partners for closed deals.

Grow revenue year over year

Reward partners for revenue growth based on the previous period.

Close new customer deals

Reward partners for closed deals involving new customers.

Top 5 challenge

Reward the top 5 channel partners who close the most opportunities.

Close deals faster

Reward partners for reducing the amount of time it takes to close a deal.

Annual revenue goal attainment

Reward partners for achieving the annual partner sales goal.

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