Turn your PRM into a revenue machine

Has your PRM system fallen off a cliff? Is it not getting enough visits, or is it just not meeting the needs of your channel partners? Partner relationship management (PRM) systems are always seen as a “must-have” for almost all company channel programs. But industry research shows that partner engagement, as reflected in PRM applications,

withers on the vine without a well-crafted incentive program to drive it. So, what’s holding channel partner back from fully utilizing your PRM portal/apps?

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