Marketing

Localize your marketing messaging

Business problem:

Your marketing communications are underperforming in terms of email opens, social shares, click-throughs, etc.

 

Fielo applied:

Research has shown that B2B information that is personalized to customers’ contexts is much more highly consumed. Using Fielo Marketing, create campaigns that partners can customize to include information about their added value and the customers’ context. Using Fielo Incentives, create incentives for your partners to personalize campaign content.

Example incentive models:

Single action

Post brand-supplied messages on social media

Target goal

Generate 100 converted leads over a period

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