Channel Partnerships Survey

Yes, everybody knows what channel partner success looks like:

Sales growth, as partners leverage their networks and expertise to drive product adoption and market expansion;
New revenue streams, reaching untapped markets and customer segments; and
Repeat business, as partners provide superior service and support.

Less obvious, though, is how to implement a coherent strategy that achieves these goals, even if the useful tactics are clear:

Sharing marketing materials, product information, and training resources with partners efficiently and effectively
Tracking partner performance and sales metrics — and adjusting strategies as needed;
Ensuring that partners are compliant with regulations and corporate standards
Motivating partners with automated incentive programs, rewards, and recognition
Leveraging tech-forward solutions, such as AI-enabled automation to streamline workflows, deliver personalized communications, and drive strategic conversations

Less obvious, though, is how to implement a coherent strategy that achieves these goals, even if the useful tactics are clear:

Sharing marketing materials, product information, and training resources with partners efficiently and effectively
Tracking partner performance and sales metrics — and adjusting strategies as needed;
Ensuring that partners are compliant with regulations and corporate standards
Motivating partners with automated incentive programs, rewards, and recognition
Leveraging tech-forward solutions, such as AI-enabled automation to streamline workflows, deliver personalized communications, and drive strategic conversations

Channel Partner Strategy Self-Assessment