Incentive Automation platform

Fielo is the first end-to-end Incentive Automation platform built to reward partners and customers not just for purchases and sales, but the behaviors that feed those outcomes.

The benefits of Fielo

Savvy marketing, sales and channel management professionals want to provide members of their customer and channel ecosystem with compelling programs that command their attention and boost their productivity. With Fielo Incentive Automation, you can build loyal channel relationships that set you apart from your competitors, spark collaboration, and grow sales.

Fielo also provides you with an easy-to-navigate and attractive member portal, including integration with Salesforce’s Community Cloud.

Build with power and freedom

Both our Salesforce Edition and Standard Edition platforms come built in with these powerful features, giving you the freedom to build a robust program.

Intelligent Rules Engine

With fielo’s Rules Engine, you define your incentive programs your way. You can specify any combination of program participant activities and define performance thresholds for how your channel and customers earn points, rewards or badges.

Segmentation Engine

Fielo’s Segmentation Engine enables you to personalize the program experience for select participants. Cluster those that have the best sales performance, or those within certain geographies. Target programs for training rock stars, or those that may need additional incentivizes to become one.

360º Analysis

With fielo’s rich reporting and dashboarding capabilities, you get access and insights into program participation, activity, and results, based on member engagement and actions – information that allows you to continually improve and adjust program value, to boost partner and customer engagement and channel performance.


Fielo IA gamification capabilities enable you to define interim challenges involving objectives, performance, time (race) and missions. Participants can also track their progress on a leaderboard, and get rewards and badges according to their scores.

E-Learning App

Fielo’s pre-configured e-learning app enables you to incentivize your channel partners to undertake training and courses online. Reward your partners for boosting their brand knowledge, to increase loyalty, productivity, and growth.

Behavioral Incentivization

Because fielo IA is built natively on Salesforce’s Force.com platform, data travels seamlessly between fielo and Salesforce, enabling program participants to be incentivized for any behavior captured as a Salesforce object.

Salesforce Edition

Fielo IA Salesforce Edition is built on Salesforce's native platform, Force.com, so you can leverage all the capabilities you get with your Salesforce investment, including Salesforce's trusted security, access controls, ``click, not code`` application configuration, and a common user experience.

Salesforce Community Cloud and Lightning ready

Fielo is fully linked to Salesforce CRM applications. Community Cloud and Lightning Components connect your Salesforce Communities portal to Fielo’s core loyalty and incentive features, giving program participants easy and attractive tools for monitoring their incentive program participation and progress. Marketing Cloud integration allows you to send emails and notifications based on program information, including registration, completed actions, e-learning and points redemption.

Standard Edition

Fielo IA Standard Edition is Fielo's out-of-the-box solution which enables you to get simplified programs going quickly using a templated implementation model - and integrates with your existing CRM investment.

Configurable member portal

Provide your program members with personalized content and views of their program portal and member status, including tiers, leaderboards and badges. You can also personalize layout and features with easy-to-use drag and drop features.